Primo Italia - Crafted by Hands, Inspired by the Divine.
COMPLETED
SERVICES
BRAND DESIGN
3D VISUALIZATION
MOTION DESIGN
PRIMO is a sophisticated wine brand that celebrates Italian craftsmanship, divine inspiration, and timeless elegance.
The branding blends classical art with modern minimalism to evoke emotion, reverence, and premium quality.
OVERVIEW
In the heart of Italy, where rolling vineyards meet the whisper of Renaissance winds, a story began in 1987. Not just a story of wine — but of something far greater. PRIMO was born not in a factory, but through the fingertips of craftsmen, guided by something unseen.
Like the brushstroke of Michelangelo, each bottle is a creation — an homage to the divine and a celebration of human hands that dare to reach for more.
Brand Guide
"Primo" — the first, the finest, the chosen.
More than a name, it's a declaration. This is not merely wine. It is the first connection between craft and spirit. Inspired by the iconic moment where fingers nearly touch in The Creation of Adam, PRIMO captures that spark — the instant where man reaches for the heavens, and the divine reaches back.
LOGO DESIGN - Hands reaching (Michelangelo’s art): Represents divine connection and the human touch.
Laurel wreath with the number 38 – symbolizing legacy, prestige, and exclusivity.
Product visualizations
Promotional video
client fEEDBACK
"We are definitely happy with the results. We are also a new brand trying to make a good first impression in the African market and working with Chubs 'n' Sky felt like a conversation between old friends. We love how they were able to see the vision and bring our project to life."
Next Project
