Mama Bessie - A New mother's bestie. Premium baby products
COMPLETED
SERVICES
BRAND DESIGN
3D VISUALIZATION
MARKETING ASSETS
Mama Bessie is a proudly Nigerian diaper and wipes brand created by a new mom for moms across Africa. It offers affordable, skin-friendly, and ultra-absorbent baby care products that combine comfort, quality, and trust—because every baby deserves gentle protection, and every mother deserves peace of mind.
goals and objectives
They wanted to establish their brand as a premium, organic household brand in Africa with the following objectives.
Affordability
Provide budget-friendly diapers and wipes that meet the everyday needs of Nigerian and African families without compromising on quality.
Quality Assurance
Deliver high-performance baby care products made with safe, gentle, and effective materials tailored for African climates and skin types.
Pan-African Expansion
Establish Mama Bessie as a leading African-born baby care brand with the long-term vision of becoming a key player in the continent’s baby product industry.
Market
Study
The Mama Bessie design process was a strategic journey that transformed the "by a mom, for moms" ethos into a premium visual identity through deep market analysis and creative exploration.
Logo
Sketches
Beginning with a mindmap focused on "softness, love, and reliability," the team analyzed competitors to find a gap for a brand that feels both high-end and relatable to "new age" African mothers. This led to the development of two primary directions: one featuring a stylized "M" representing the bond between mother and child, and a preferred mascot-driven design centered on a sheep to symbolize maximum comfort and absorbency.
Visual Identity
Each concept was meticulously built into a full brand system including primary and secondary logos, submarks, and favicons—paired with an Afrocentric color palette of warm yellows and pastels to ensure a cohesive, trustworthy presence across all packaging and digital platforms.
LOGO DESIGN - Silhouette of a Mother kissing her infant child + mother's love + Stylized M for "Mama". Included a primary and secondary logo design to respond to products and a submark and favicon for labels and digital media.
THE VARIATIONS It is broken down into four formats: Primary Logo, Secondary Logo
Submark: A more compact, stacked version of the icon and text.
Favicon: Just the stylized "M" icon on its own
COLORS
Pastel Pinks, Greens and Blues -
Soft, playful Modern feel, appeals to New age moms
Bright yellow, oranges, browns - Want to stand out visually from competition, More Afrocentric
Midnight blues and Purples - Suggests sleep, night time and relaxation
PATTERNS AND ILLUSTRATIONS
They evolved from deconstruting the logo and forming animal inspired shapes and patterns.
Product visualizations
client fEEDBACK
"Working with Chubs n Sky was the turning point for Mama Bessie. I came to them with a vision of a brand that was 'by a mom, for moms,' but they were the ones who truly breathed life into that dream.
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